Burt’s Bees, A Touch of Wonder Brand Platform
A Touch of Wonder visualizes the whimsey and sensorial wonder of using Burts Bees products. While everyone knows the Burts Bees name, the brand was not top of mind for consumers. In a category shifting away from natural to clean beauty, Burts Bees needed to find a new way to speak to consumers—focusing on the insight that people genuinely enjoy their product experience.
Created at Foote Cone & Belding. Designer on a team with Michele Morales, Ian O’Saben, Jenny Kim, & Nidhi Shenoy.