FCB 150th Gift, Foote, Cone & Belding


A hoodie and playlist commemorating Foote, Cone & Belding’s 150th anniversary. The hoodie plays off the aesthetic of a track list, laying out a timeline of “FCB’s Greatest Hits” where milestones are framed as songs on a record. The hoodie was distributed to the agency’s clients and employees, so the design is simple to cater to a diverse audience. Inspired by FCB’s branding, the Spotify playlist cover introduces more playful elements into the system. 

I was the lead designer on a team with Michele Morales, Jo LoVarco, and Ian O’Saben. Documentation by Selina Kehuan Wu, copy by Ryan Isreal.