Harley Davidson, Harley 120
When creating a campaign for Harley Davidson’s 120th anniversary, we let the brand’s legacy speaks for itself. Celebrating bikers and the feeling of the open road, we had copy take a backseat and developed a photography driven visual system. We used the iconic Harley logo’s crossbar as a framing device for different riders’ eyes, building brand equity and highlighting the thrill of the ride. We layered this macro photography on top of landscapes of the open road, further evoking the feeling of the open road.
Created at Foote Cone & Belding. Designer on a team with Michele Morales, Ian O’Saben, & Taylor Pirtle.