Nature’s Path, Delicious by Nature Brand Platform
Nature’s Path’s new visual system, Delicious by Nature, challenges the assumption that natural and healthy food can’t also taste good. The platform continues to build the brand’s equity in nature by placing the product against optimistic blue skies in pastoral landscapes, but walks away from the earthy, soft visual tropes of the organic granola category. We injected energy into the visual system through bright colors, bold type, and exaggerated proportions—all speaking to big flavor. Everything is intentional, from approachable type that packs a punch just like our flavor, to glass pedestal chalices that put our product on full display.
Created at Foote Cone & Belding. Designer on a team with Michele Morales, Connor Fleming, Megan Musgrave, Jenny Kim, and Houston Brassfield. Photography by Jason Little Photography.